You have your own “special” way of teaching.
The energy in your lessons that you can’t replicate with any other teacher.
But when it comes to your content?
I don’t see that same spark.
Instead, I see the “professional” version—the “big name music school” they feel they need to present.
I totally get it.
You don’t want to look “too salesy.” You don’t want their students to feel like they’re being marketed to.
But here’s what happens:
When you show up online in a way that’s different from who you are in lessons, students can’t see why they should choose you.
So they just see… another music teacher.
Anyone can offer lessons. Anyone can say, “I teach music.”
But when you let your audience see the real you?
When you bring your unique style and passion to your brand?
What you do inside AND outside your lessons?
That’s when everything changes.
You stand out. You’re not just a teacher.
You’re the RIGHT teacher for them.
It’s about more than just your method. It’s the why behind what you do.
Why does teaching this way help your students get faster/easier results?
Why do your students lives get better as they become better musicians?
When you share these things, content creation becomes easier.
You’re no longer just selling lessons—you’re sharing what you believe in.
You attract students who actually get it.
They see your value before they even step into a lesson.
And they’re willing to pay for that.
This is why I teach the Lifestyle Music School model.
It’s about more than just getting students.
It’s about building a brand that reflects who you are and aligns with the life you want.
-Ben
PS: If you want to see visual examples on what other Lifestyle Music School models look like, you can dive deeper with my full $10k/m guide where I break down the 3 steps to a consistent 6-figure music school!
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