Stop Wasting Time on the Wrong Kind of Music School Content

Stop Wasting Time on the Wrong Kind of Music School Content

I was talking with one of my clients today, and we dug into the kind of content that truly attracts your dream music students (and parents).

A lot of teachers are stuck creating surface-level content—tutorials like “How to Play Scales” or “Why Music Theory Is Important.” And while these can be valuable, they don’t hit home with the students (or parents) who are serious about making music a part of their lives.

Think about it: music changed your life, right? It shaped who I am today—gave me confidence to share my music, helped me meet your best friends in high school band, traveled & performed all over California/DC.

That’s the story you need to tell.

When you share the transformations that music has given you, that’s when you attract students and families who value those same things. These are the students who will stay with you longer, be willing to invest in your lessons, and are serious about making music a part of their lives—not just another extracurricular.

The problem most teachers face isn’t that they’re not creating content, it’s that they’re spending too much time on the wrong content. They’re grinding away editing finger patterns on the screen, but not seeing the results they want because they aren’t speaking to their audience’s true desires and struggles.

That’s why I developed the Lifestyle Music Teacher model. It’s not just about growing your student base; it’s about building a business that supports your life and allows you to continue being a musician. It’s a way of scaling that gives you time back, margin to recharge, and freedom to live life outside of back-to-back lessons.

Your music school should support your lifestyle, not control it.

And here’s the best part: When you start aligning your content with that vision, you’ll not only attract more students, but the right ones—the ones who truly value music and want it to be a part of their lives. The ones who show up, stay long-term, and pay more because they see the deeper impact of what you’re offering.

Trust in the transformation you bring to your students. Trust in yourself to create content that reflects that.

-Ben