Creating a 6-figure music school brand is much more than slapping on a new logo and expecting dream students to flood.
Because for one of my clients, Emily…
She didn’t just rebrand her music school… she rebranded her life.
For a long time, Emily thought she had to do what every other music school owner was doing.
She named her school after herself, hired more teachers than she could manage, opened a physical location, and spent more time running the business than teaching.
Because, according to those music teacher FB groups, that’s what success looked like, right?
But here’s the thing… none of that felt right to her.
She wasn’t enjoying it. She was teaching students she didn’t feel aligned with, dealing with families that drained her energy, and the business she once loved started to feel like a burden.
Then she realized—she didn’t have to do it the way others told her to.
She decided to make a change. And that’s where her new Rockstar Rebellion was born.
On the surface, it looked like a simple rebrand—changing the name from Miss Emily’s Music School to something bolder. But it’s so much more than that.
It was about stepping into who she really wanted to be. Creating a music school that aligned with her values, her vision, and her life.
The shift wasn’t just about her brand. It was about setting boundaries, raising her standards, and only working with the kind of students and families she wanted to work with.
What does it look like for her now?
Her school is becoming more profitable, her student retention is skyrocketing, and she finally started attracting families who rave about her and her teaching.
She’s also teaching fewer students—but students who are a perfect fit for her. And she loves it.
Here’s the best part… she’s found balance. She’s in the happiest relationship of her life, she loves the students she works with, and her recent concert was a huge success.
But what’s made the biggest difference?
Her brand fits WHO she is.
Emily didn’t follow anyone else’s rules. She stopped trying to fit into what a music teacher “should” look like.
And instead, she rebelled and created her own path—one that lets her be the teacher she’s always wanted to be while still growing a thriving, profitable music school.
So, if you’re a music teacher wondering if you really have to do things the way everyone else does… the answer is no.
That’s why I teach the Lifestyle Music School model. You get to create a business that reflects who you truly are. One that aligns with the life you want—not the one others think you should have.
So, the question is…
What would your music school look like if it truly reflected who you are?
When you’re ready to stop following the rules that don’t fit you and build a business that aligns with your vision…
DM me “waitlist” on Instagram to be the first to know when the doors to my Lifestyle Music School Mastermind open.
-Ben
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