Creating a 6-figure music school brand is much more than slapping on a new logo and expecting dream students to flood.

Because for one of my clients, Emily…

She didn’t just rebrand her music school… she rebranded her life.

For a long time, Emily thought she had to do what every other music school owner was doing.

She named her school after herself, hired more teachers than she could manage, opened a physical location, and spent more time running the business than teaching.

Because, according to those music teacher FB groups, that’s what success looked like, right?

But here’s the thing… none of that felt right to her.

She wasn’t enjoying it. She was teaching students she didn’t feel aligned with, dealing with families that drained her energy, and the business she once loved started to feel like a burden.

Then she realized—she didn’t have to do it the way others told...

Creativity is the Key to Growing Your Music School

This weekend, I supported one of my favorite artists at his show.

And I performed for Wind Down’s three-year anniversary as Mario characters

It reminded me of something important.

Keeping my creativity alive in all parts of my life is what helps my business thrive.

When I’m connected to my creativity, everything flows better.

My work with clients.

My content.

My ideas.

But I see so many music school owners putting their creativity on hold.

Telling themselves, “I’ll get to my music after my lessons.”

I remember those days when I had to decide between taking on a new student or practicing for my juries.

But the work never stops.

Then, months pass, and they wonder why they’re feeling drained.

Here’s the thing.

Your music isn’t separate from your business—it’s a part of it.

When...

You’ve raised your prices… but now you’re wondering if you can push them even further.

You’re already charging more than most music teachers in your market.

You’ve done the hard part—getting past that initial fear of raising your rates.

But now that it’s time to step into a new level rate, doubt starts creeping in.

“Am I really worth it? I’m already charging higher than my own teacher.”

“What if I lose those loyal students who’ve been with me for years?”

It’s a tough place to be, and a lot of teachers get stuck here.

But let me tell you something…

You can’t serve your students at your highest level if you’re not valuing your own time and energy.

One of my clients found herself in this exact spot. She had already raised her membership prices but felt that familiar fear—what if I push this too far?

We worked through it...

You’re a great teacher. But does your audience really see that?

You’ve got an online presence, posting tutorials, how-tos, and practice tips.

But when you launch your offers… the results feel underwhelming.

It’s frustrating, right? You know your teaching changes lives. You know your method is impactful.

So, why aren’t people lining up to work with you?

It’s not about what you teach, but who you are when you show up online.

The music teachers I coach used to feel the same. They kept their personal lives and values separate from their teaching. It felt safer that way.

But it kept them hidden. And it made them just another music teacher in a crowded space.

Here’s the shift…

They stopped holding back.

They showed up as the teachers who live their values, who embody their music. They shared the passion that drives them, not just in their lessons but in all aspects of...

For many music school owners, the journey starts with word-of-mouth referrals.

And while that brings in great students, it’s far from predictable.

You might see a flood of students at the start of the school year… but during holidays? Radio silence.

This inconsistency doesn’t just cause financial stress—it plants doubt.

How can you scale when your growth depends on “good seasons”?

I see you.

You’ve built something great, but the ups and downs make you question what’s next.

After coaching music teachers for the past 4 years, I’ve always known this to be true…

You don’t have to wait for growth to find you.

The teachers I work with used to feel the same way.

They relied on referrals, thinking success only came in “seasons.”

But that belief kept them playing small.

The shift they made? They stopped waiting and embraced...

What if making more money didn’t mean sacrificing your freedom?

For years, my client—a music teacher with nearly 500,000 YouTube subscribers—felt stuck with the traditional model.

She was overworked.

Balancing hours of private lessons, creating YouTube content, and dealing with the tech struggles of her online program.

Burnout was creeping in.

She believed that growing her income meant more headaches. More stress.

But things shifted.

Instead of packing more private students into her schedule, she made a decision.

She embraced the Lifestyle Music School model.

She scaled her group classes. She raised her prices. She set stronger boundaries.

She decided that her time and energy were worth more than just chasing extra cash.

Now, she values rest.

Days spent singing for herself, watching TV, and traveling with her husband.

She just came back from Thailand and is planning three...

AI Changed the Way We Grow Music Schools

For a long time, I didn’t think AI could help me with content.

It just felt...too robotic. Too “ChatGPT-ish”

I tried it once, and the content sounded nothing like me LOL.

So, I wrote it off.

But then I heard my mentor, Dan, recommend it.

He wasn’t just talking about using it once, but integrating it into his day-to-day.

So, I decided to give it a real shot.

And WOW. Everything changed.

Now, I use ChatGPT as my content coach, operations manager, virtual assistant, and way more hats.

I’ve realized that it’s not about AI replacing creativity. It's about enhancing it.

Here’s what’s been happening:

• I’m creating weeks of content in hours.

• I’m spending more time focused on my messaging and the emotion of my content.

• And I know it’s working because our IG community is growing with the right teachers who...

Stop Wasting Time on the Wrong Kind of Music School Content

I was talking with one of my clients today, and we dug into the kind of content that truly attracts your dream music students (and parents).

A lot of teachers are stuck creating surface-level content—tutorials like “How to Play Scales” or “Why Music Theory Is Important.” And while these can be valuable, they don’t hit home with the students (or parents) who are serious about making music a part of their lives.

Think about it: music changed your life, right? It shaped who I am today—gave me confidence to share my music, helped me meet your best friends in high school band, traveled & performed all over California/DC.

That’s the story you need to tell.

When you share the transformations that music has given you, that’s when you attract students and families who value those same things. These are the students who will stay with you...

This week was one for the books.

Hit a much-needed beach trip. That’s gotta be my fav place to breathe and clear my head.

DJ’d with Wind Down again. My favorite part? Meeting new people every time we have an event.

Spent a full day at Disneyland with like 20 friends. Part of the group took up an entire boat on the Pirates ride LOL.

It was packed, but the best part? I didn’t have to rearrange anything, feel guilty about rescheduling, or stress about losing money while living my life.

There was a version of me who’d feel conflicted every time friends asked to plan trips or when I got offered the opportunity to perform. The idea of missing a lesson or taking time off felt like I was losing out—both financially and personally. If you’ve been running your music school most of your career, I’m sure you know that feeling too.

But here’s the thing: with the Lifestyle Music Teacher model, you can build your music...

Mastering Your Music School: Align Your Business with Your Creative Passion

Building a 6-figure music school should be as creative, immersive, and rewarding as your own music career. Back in college, I used to feel like musicians weren’t made for business, but it’s actually the opposite.

The truth? The process of mastering music and building a successful music school are deeply connected. Both require dedication, creativity, and the courage to experiment. Business isn’t something separate from your music; it’s an extension of it.

Just look at what it took for you to master your instrument:

Hours of dedicated practice, pushing through the difficult parts.
Experimenting with new styles, pieces, and techniques, even when it felt uncomfortable.
The belief that every note played brings you closer to mastery.

This is the same process you’ll go through with the Lifestyle Music School model.

Building a Lifestyle Music...